Learn about all the major components of a marketing strategy through this training by MENTOR Global Consultants. You will acquire valuable knowledge of the key approaches, concepts mixed with a combination of practical examples and case stud
Learn about all the major components of a marketing strategy through this training by MENTOR Global Consultants. You will acquire valuable knowledge of the key approaches, concepts mixed with a combination of practical examples and case studies.
Outline:
- Strategic Marketing Planning and steps in the planning process
- Market segmentation, targeting and positioning
- Market, customer, company, and competitor analysis
- Segmentation tools
- Customer and market strategy and focus
- The Four Phases of Customer Orientation
- Assessing customer needs, satisfaction and loyalty
- Strategic Price Management and Psychology of pricing
- Surveys and experiments
- Strategic Brand Management
- Valuing and tracking brand equity
- Understanding, creating and building brand equity
- Building the quality-satisfaction-loyalty survey
MENTOR is a leading management consultancy firm with offices in California and Dubai. It offers various development programs in addition to the consultancy services to help companies achieve performance improvement and effectiveness.
KHDA approved certificate will be received by the participants. This is a professional course to learn about Sales and Marketing. It discusses and train the participants in various areas related to sales and marketing such as Sales Presentat
This training focuses on teaching you the science and art behind the concept and techniques of 'market Intelligence (MI)'.
This training will provide you with the knowledge of competitor analysis to be used as an offensive and defensive strategic tool to analyze opportunities and threats.Â
This training will help you in reviewing overall sales strategies and learn about marketing and understand how it can be done efficiently to achieve desired results.Â
This Real estate marketing course will introduce you to the role of marketing in real estate presentation and promotion. You will learn to plan strategies that will help you to operate and work with a real estate company addressing all compo
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