Learn about all the major components of a marketing strategy through this training by MENTOR Global Consultants. You will acquire valuable knowledge of the key approaches, concepts mixed with a combination of practical examples and case stud
DurationLearn about all the major components of a marketing strategy through this training by MENTOR Global Consultants. You will acquire valuable knowledge of the key approaches, concepts mixed with a combination of practical examples and case studies.
Outline:
- Strategic Marketing Planning and steps in the planning process
- Market segmentation, targeting and positioning
- Market, customer, company, and competitor analysis
- Segmentation tools
- Customer and market strategy and focus
- The Four Phases of Customer Orientation
- Assessing customer needs, satisfaction and loyalty
- Strategic Price Management and Psychology of pricing
- Surveys and experiments
- Strategic Brand Management
- Valuing and tracking brand equity
- Understanding, creating and building brand equity
- Building the quality-satisfaction-loyalty survey
MENTOR is a leading management consultancy firm with offices in California and Dubai. It offers various development programs in addition to the consultancy services to help companies achieve performance improvement and effectiveness.
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