Learn about all the major components of a marketing strategy through this training by MENTOR Global Consultants. You will acquire valuable knowledge of the key approaches, concepts mixed with a combination of practical examples and case stud
DurationLearn about all the major components of a marketing strategy through this training by MENTOR Global Consultants. You will acquire valuable knowledge of the key approaches, concepts mixed with a combination of practical examples and case studies.
Outline:
- Strategic Marketing Planning and steps in the planning process
- Market segmentation, targeting and positioning
- Market, customer, company, and competitor analysis
- Segmentation tools
- Customer and market strategy and focus
- The Four Phases of Customer Orientation
- Assessing customer needs, satisfaction and loyalty
- Strategic Price Management and Psychology of pricing
- Surveys and experiments
- Strategic Brand Management
- Valuing and tracking brand equity
- Understanding, creating and building brand equity
- Building the quality-satisfaction-loyalty survey
MENTOR is a leading management consultancy firm with offices in California and Dubai. It offers various development programs in addition to the consultancy services to help companies achieve performance improvement and effectiveness.
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This is a comprehensive preparatory course for obtaining Professional Postgraduate Diploma in Marketing. You will learn about different concepts and aspects known common the field of marketing.
These are CMM exam preparation classes backed by comprehensive practice and learning materials. You will be supervised and instructed by qualified instructors. It focuses on the best practices, tools and methods of marketing and sales.
In this course, you will learn about the different challenges faced by the organizations operating in GCC. With the help of different modules, you will learn about principal issues and different aspects of business development.
This is a comprehensive course to learn about business planning and marketing. You will learn about developing basic business plan, understand all elements of a business plan and learn to link the business plan with the overall strategy by c
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