IATA Social Media Strategy For The Travel Industry

by YourOwn Institute of Training and Professional Development

This IATA Certificate course helps define a Travel agent/Tour Operator their marketing goals and target audience, create engaging content, determine their social media marketing budget and promote travel business. These informed decisions al

AED 999

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Course Details

What you will learn

Upon completing this course you will have the skills to:

  • Create a customized social media strategy

  • Differentiate between major social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest and YouTube

  • Create engaging content to market your products and services

  • Determine budget for your social media marketing activities

  • Interpret analytics to track social media marketing progress

 

Course Content

  • Step-by-step guidance to create a social media strategy

  • Creating your keywords and hashtags to be discoverable

  • Developing a branding guide to create brand awareness

  • Social media platform tips and best practices

  • Developing customized content

  • Analytics and ROI

 

Who should attend

This course is recommended for:

  • Anyone who would like to start their career in the field of Aviation, Travel & Tourism

  • Students of travel and tourism courses

  • Independent and home-based travel agents

  • Agent working for small to large travel agencies

  • Tour operators

YourOwn Institute of Training and Professional Development is a KHDA and DED-approved training provider in Dubai. It is led by experienced education experts, professional consultants and world-class trainers.

Backed by extensive market surveys and research, the institute was established to facilitate the professionals in upgrading skills through career-stimulating training and development programs. 

Features:

  • Committed to 100% Customer happiness
  • Career counseling
  • Excellent consultation
  • Providing a wide range of courses from all major sectors of the business world
  • Offering both online and on-site classes
  • Bur Dubai Branch

    304 SAFA-C building, Next to Burjuman Metro Station, Adjacent to Max Fashions, Khalid Bin Waalid Road, Bur Dubai, Dubai

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