Search Engine Optimization (SEO)

by Edusight Learning Institute

This is a comprehensive course which covers on-page SEO and Off-page SEO. The course is blend of theoretical knowledge and live project.

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img Duration

1 Month

Course Details

Onpage Optimization

  • Introduction to On page
  • On page Analysis Methodology
  • Fundamental On-page Factors
  • Domain name in SEO
  • Importance of HTTPS
  • URL Optimization
  • Title Tag Optimization
  • Meta Tags Optimization
  • Content Optimization
  • Heading optimization
  • Internal Links
  • Image Optimization
  • Social Signals & Footer

 

Technical On-Page SEO

  • Website Speed Optimization
  • Speed Analysis Tools
  • Sitemaps Generation
  • Robots.txt File
  • URL Redirecting Techniques
  • Canonical Links
  • Rich Snippets
  • New Updates in On page.

 

Google Search Console

  • What is Search Console
  • Features of Search Console
  • Site Verification Process
  • Location Targetting
  • Search Performance Tool
  • Link Analysis Tool
  • Manual Actions
  • Sitemaps Tool
  • Fetch as Google Tool
  • Crawl Errors Analysis
  • The Latest updates in Search Console.

 

Offpgae Optimization (Link Building)

  • Introduction to Off page (Link Building)
  • Link Building Guidelines
  • Types of Backlinks • Link Analysis Tools
  • Directory Submissions
  • Local Business Submission
  • Classified Posting
  • Q & A Backlinks
  • Blogging & Blog Comments
  • Guest Blogging
  • Press Release
  • Document Sharing
  • Other Advanced Strategies

 

 

Local SEO Strategies

  • What is Local SEO?
  • Importance of Local SEO
  • Submission to Google My Business
  • Optimizing the GMB Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citations and Local Submissions
  • Google My Business Analytics

EduSight is committed to being a welcoming, collegial and innovative learning community that is dedicated to promote lifelong learning. We lead through exploration and innovation.

Through a culture of informed risk-taking, we embrace change, opportunity and discovery, and view all our endeavours as opportunities to learn and grow. We prepare you to build the skills and knowledge that today’s employers need.

With courses in the field of Business, Health & Safety, Education, Technology and more. We have programs customized for you to meet your personal and professional goals.

At Edusight, you’ll find all the people and resources you need to meet your goals, whether you’re school leaver, an undergraduate student, a graduate student or someone already in the working world who wants to continue their education and accelerate career growth. 

  • Bur Dubai Branch

    201, FAB Building, Burjuman, Bur Dubai, Dubai
  • Teacher's Name
  • N/A
  • Teacher's Experience
  • N/A
  • Gender
  • Male
  • Teacher's Nationality
  • India

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