Search Engine Optimisation (SEO)

by Learners Point Academy

This course covers all the cutting-edge tactics and best practices which is a must to have for all marketing professionals to understand Search Engine Optimisation SEO. You will be able to plan, execute your SEO strategy at full swing. You w

AED 3500

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img Duration

24 Hours

Course Details

Overview:

Unlock the SEO potential (Search Engine Optimization) with our 12-hour CPD-accredited and KHDA-approved SEO Certification Course. Designed for digital marketers, entrepreneurs, and content creators, this program covers everything from keyword research and on-page/off-page optimization to technical SEO and SEO analytics.

Why Choose Our SEO Certification Course?

  • 12 Hours of Training: Learn from SEO experts with real-world experience.

  • Certification: Earn a globally recognized SEO certification.

  • 5 Comprehensive Modules: Stay updated with the latest SEO techniques.

  • Flexible Options: Customized learning for individuals and corporate groups.

  • Easy Payment Plans: Hassle-free payment options for everyone.

What You Will Learn in the SEO Course

This SEO Course in Dubai provides in-depth knowledge and practical skills to improve website visibility. The curriculum includes:

Keyword Research and Strategy: Identify and use high-ranking keywords effectively.
On-Page & Off-Page SEO: Master techniques for optimizing content and building quality backlinks.
Technical SEO: Learn to optimize your website's structure and performance.
Content Optimization: Create content that ranks and engages.
SEO Analytics: Use tools like Google Analytics to track and improve performance.

Importance of SEO in Digital Marketing

SEO is crucial for businesses aiming to improve their online visibility. This SEO Certification teaches professionals how to drive organic traffic, rank higher on search engines like Google, and ensure websites reach the right audience. Mastering SEO is an essential skill for anyone looking to succeed in digital marketing.

Course Modules

Module 1: Marketing Introduction & Traditional Marketing Channel

  • Marketing Definition

  • Understand Traditional Marketing

  • User behaviour before Digital evolution

  • Basic Marketing Funnel

Module 2: Digital Marketing Introduction & Wings of Digital Marketing

  • Organic & Paid are two wings of DM

  • Consumer behavior after digital evolution

  • Digital Marketing channels

  • Importance of branding

  • Why having website or app is important

  • Importance of data collection & Data Privacy Act understanding

  • Structure of Search engine result page

  • Media Buy types

Module 3: SEO Introduction & Advance

  • What is SEO

  • Deep understanding of On-page & Off- page SEO

  • Why SEO is vital

  • SEO tool to analyze domain

  • Keywords planner tool

  • What is SEO structure for the website

  • Structure of organic search text result

  • Types of Keyword categories

  • Digital Marketing terminologies

Module 4: Social Media for Marketing

  • Understand user behaviour for each SM platforms

  • How does social media platform function & best practices

  • Metrics to analyze social media performance

  • How to plan content on Social Media

  • Introduction to META ads Manager

  • Insight tools


Module 5: Introduction to Google for Marketing

  • Google Products

  • Google best practices

  • Google Adwords/ Google ads

  • Google Analytics

  • Performance Metrics

Career Benefits of Our SEO Course

Enrolling in our SEO training can help you:

  • Secure Lucrative Opportunities: Businesses hire trained SEO experts to boost their online presence.

  • Enhance Your Resume: A globally recognized SEO certification sets you apart from competitors.

  • Drive Business Growth: Learn strategies to attract traffic and generate leads organically.

Why Learner’s Point?

  • Industry Experts: Learn from seasoned SEO professionals.

  • Hands-On Training: Real-world case studies for practical learning.

  • Recognition: Globally recognized CPD and KHDA certifications.

  • Customized Learning: Corporate and individual programs tailored to your needs.

  • Proven Success: Trusted by professionals and businesses across Dubai.

Testimonials

Shafana Aziz, SEO Specialist

"The Search Optimization course gave me a solid foundation in SEO principles. The practical tools and real-world examples made it easy to grasp the concepts and apply them to improve our ;

Raqib Murin, Digital Marketing Analyst

"I appreciated the course's focus on key search engine concepts and rankings. It made SEO easier for me, providing practical skills that have proven ;

Take the first step towards becoming an SEO expert. Enrol in our SEO Course in Dubai today and transform your career in digital marketing!

Overview:

Learners Point was inaugurated in 2001 and since then it has been providing quality training and development services to both individuals and the corporate sector.

It offers a wide range of professional courses, aimed at developing and enhancing professional capability and skills of employees and also corporations for that matter. 

The programs offered by Learners Point Training Institute are cost effective, cutting edge and customizable. You can choose from a variety of learning modules like Instructor-led training, private classes, on-site training and Mentored Learning.

 

Areas:

  • Management
  • Finance
  • IT
  • Leadership
  • ERP
  • Logistics

 

Approved By:

  • KHDA (Knowledge and Human Development Authority)

 

Why Us:

  • Experienced and Vendor-Certified Instructor
  • Opportunity to learn via different mediums like Instructor-led training, private classes, on-site training and Mentored Learning
  • Student-Centric Learning Atmosphere
  • Can request for a certificate stamped by KHDA upon completion
  • Bur Dubai Branch

    Al Tahwidi 1 building Near Al Fahidi Metro Station, Bur Dubai, Dubai
  • Teacher's Name
  • Ms. Farida
  • Teacher's Experience
  • Professional Qualifications: - Google Analytics - Appsflyer - META Business Suite - Semrush - TUNE - Similar Web - Sprout Social - Brandwatch - Post-Graduation in Digital Marketing, The DMTI, Mumbai - Bachelor's in Media Studies, Symbiosis Institute of Media & Communications, Pune

  • Gender
  • Female
  • Teacher's Nationality
  • N/A

2 Reviews

  • 0

    (Institute Review)

    55 years ago

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  • (Institute Review)

    55 years ago

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