Sales and Marketing Management

This is a professional program to learn about Sales and Marketing. It discusses and train the participants in various areas related to sales and marketing such as Sales Presentation, building Relationships for Success in Sales, Marketing with Social Media, Basic Internet Marketing, Telemarketing and much more. 

Dynamite Sales Presentations:

- Getting down to business

- Writing your proposal

- Getting thoughts on paper

- Proposal formats

- Expert editing tips

- Elements of a successful presentation

- Dressing appropriately

- Presentations

Sales and Marketing:

- Definition of Marketing

- Recognizing Trends

- Market Research

- Strategies for Success

- Mission Statements

- Brochures

- Trade Shows

- Developing a Marketing Plan

- Increasing Business

- Saying No to New Business

- Advertising

- Networking

Building Relationships for Success in Sales:

- Focusing on your customer

- What influences people in forming relationships?

- Disclosure

- How to win friends and influence people

- Communication skills for relationship selling

- Non-verbal messages

- Managing the mingling

- The handshake

- Small talk and networking

Marketing with Social Media:

- What is social media?

- Understanding the marketing mix

- Developing a social media plan

- Building your social media team

- Using social media to build internal communities

- Analyzing your impact with metrics

- Keeping on top of the trends

- Damage control

- Using Facebook, LinkedIn, and Twitter

- Building a blog or vlog (including using YouTube)

- Using specialty sites (e.g. Pinterest and Yammer)

- Using social media management tools

- Launching your plan

Basic Internet Marketing:

- Defining Internet marketing

- Creating an Internet marketing plan

- Extending your influence

- E-mail marketing

- Search engine optimization (SEO)

- Advertising online

Telemarketing:

- Verbal communication

- To serve and delight

- Exceptional things about telephone sales

- Building trust

- Negotiation primer

- Communication essentials

- Developing your script

- Pre-call planning

- Phone tag and call backs

- Following up and closing the sale

Branding:

- Defining branding

- Creating a mission and vision

- Positioning your brand and developing your style

- Developing a brand name and slogan

- Creating a visual identity

- Much More

Certification:

KHDA approved certificate can be received by students (additional cost has to be paid)