Public Relations (A KC Academy Masterclass)

This program will introduce you to the fundamental aspects of PR practices in the third decade of the 21st Century. You will acquire new knowledge that will help in launching your career with a host of skills and a clear route map. 

The training will help you in reflecting on the way you practice public relations and also provide a toolkit of skills to help you increase your ability to meet and exceed your work objectives. 

Highlights:

• The New Rules of Marketing and Communications
• The use of multiple media channels whether paid-for, owned, shared or earned to reach your target audiences
• The changing roles of communications professionals
• How to Create Content that engages attention and makes readers return
• The use of video and audio and ways to produce low-cost content

Objectives:

• Measure results including influencer mentions, product inquiries, and sales
• Explore the difference between PR and marketing
• Explore the range of contemporary professional practice
• Discover how to tell your story and ‘sell it to the media
• Learn about the neurosciences and their role in today’s communications
• Discover the role of social media and influencer marketing in PR
• Evaluate your PR and learn how to research issues, campaigns and audiences

Training Methodology:

• Interactive learning
• Input
• Video
• Discussions
• Case studies and group and individual exercises

Organizational Impact:

• Increase the availability of skilled PR staff to develop a reputation
• Improved communication and audience targeting strategies
• Achieve greater audience engagement and response
• Having access to richer media and content
• Evaluate your PR in more beneficial and useful ways to determine its value

Personal Impact:

• Greater understanding of the changing PR, marketing and media landscape
• Improved ability to target specific audiences and assess outcomes
• Greater understanding of how to choose media use them well
• Improved writing skills
• Improved skills in creating new approaches and content