The MSc Strategic Marketing programme is designed to develop your understanding of Strategic Marketing and its integration into an organisation’s overall corporate strategy.
DurationToday’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets.
The programme brings to life the global focus on marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value. The programme is developed through consultations with industry experts, scholars and students.
The programme recognizes marketing as a strategic managerial function that drives organisation-wide initiatives in delivering customer value. Developed through consultations with industry experts, scholars and students, the programme is built around three key areas of strategic marketing:
Strategic Analysis - the ability to understand an organisation’s environmental and competitive landscape and apply critical and analytical thinking thereof;
Strategic Marketing and Leadership - the ability to bring vision, understand marketing strategy, lead teams and measure marketing performance in a highly global marketplace;
Implementation - the ability to respond strategically to the changing needs of consumers through the development of a range of traditional and digital, customer-centered strategies.
A programme tailored with your future in mind
The programme is designed with a teaching philosophy which puts you the students at the heart of the learning experience; recognising that you are future-oriented and career focused and looking to enhance your skills for employment in a range of marketing positions.
Practical learning from experienced marketeers and researchers
The programme emphasises practical hands-on application of knowledge. Through the Practitioner Perspectives module, the programme offers you a unique practitioner focused learning experience, including a week-long residential programme. You will gain a practical and applied perspective of the marketing discipline through the engagement with industry partners.
The project combines workshops from managers at Google, Facebook and Twitter and allows students to work in syndicate groups to discuss, disseminate and present their strategic thinking based upon the information provided throughout the week.
The MSc Strategic Marketing programme will help students with no or limited knowledge of marketing to develop and advanced level of understanding of key strategic marketing theories, frameworks and tools. The programme is also designed to equip marketing professionals with the knowledge and skills to apply this knowledge to complex strategic issues based on leading research and practice in the field. The programme has been designed to allow students to select from a range of optional modules to align with their own professional aspirations.
This programme is offered in Full-time (lasting 1 year) and Part-time (2 years) study modes and will consist of six compulsory modules, two optional modules and a research project. Compulsory core taught modules and other optional modules are worth 15 credits each and taught over a term, with the final research project carrying 60 credits. Taught modules will contain a mix of assessment components, both summative and formative. These might include in-class tests, computer-based assignments, essays, case studies, group presentations and assignments.
The programme aims to prepare you for successful employment by encouraging the development of a range of knowledge and skills that will enable you to work effectively, both collaboratively and individually. It is designed to develop your understanding of Strategic Marketing and its integration into an organisation’s overall corporate strategy.
Accreditations
The Chartered Institute of Marketing
This programme at Middlesex University Dubai is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications.
This offers students the opportunity to gain exemptions on modules of CIM qualifications, reducing the number of module assessments taken to one or two instead of three. These exemptions make it more efficient and cost-effective to gain a professional marketing qualification.
CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers. This helps our university students to advance into practitioners, stand out from the crowd and increase their chances of securing their first-choice graduate position. Please visit the CIM Accredited Degrees website (and select Middlesex University Dubai from the drop down menu) to see the exemptions offered for your programme.
Middlesex University Dubai is also one of the few CIM Accredited Study Centres in Dubai, offering students the opportunity to complete any remaining CIM modules required to earn their CIM qualification. For more details, please visit the MDX Dubai CIM Accredited Study Centre page.
Introduction
MDX Dubai is the first overseas campus of the renowned Middlesex University based in London (UK). The campus opened in 2005 and has over 5,000 students studying from more than 120 nationalities. A world-class British university with a 5-Star rating from the Dubai Knowledge and Human Development Authority, MDX Dubai is one of the leading institutions offering a quality UK education in the UAE.
The university has an exciting, diverse and multicultural campus and prides itself on providing a student experience with a difference. The University offers over 70 foundation, undergraduate and postgraduate programmes, including: Accounting and Finance, Business Management, Marketing, Computer Engineering, IT, Data Science, Robotics, Education, Psychology, Law, Digital Media, Film, Creative Writing and Journalism, Fashion Design, Graphic Design, and many more.
Middlesex University is a global university committed to meeting the needs and ambitions of a culturally and internationally diverse range of students, by providing challenging academic programmes underpinned by innovative research, grants and professional practice. Middlesex University Dubai prepares its students to be professional, skilled individuals fitted for the modern world, committed to life-long learning and able to contribute to the communities in which they live and work.
Why MDX Dubai?
Globally recognised and industry-accredited quality UK degree.
Wide range of scholarships and grants for undergraduate, postgraduate, international and professional students
Research-driven, world-class UK education delivered in state-of-the-art facilities
Apply with your predicted grades to receive a Conditional Offer Letter for January 2024
Thriving student community with a busy calendar of sports and cultural clubs
Dedicated careers service providing personalised mentoring and support finding employment and internships
Luxury, affordable accommodation close to campus, with free shuttle bus service
Opportunity to transfer credits overseas in your second year of undergraduate study
As well as having all the advantages associated with being a British university, Dubai campus students can benefit from all the opportunities afforded by a rapidly developing modern city in the heart of the Middle East, while experiencing the diverse nationalities and cultures that make up the population of Dubai.
The Campus is located in Dubai Knowledge Park, occupying spacious classrooms and study areas within four buildings. Dubai Knowledge Park itself was set up in 2003 for international institutions that promote learning. Middlesex University Dubai students, therefore, have the opportunity to participate in a much wider student community.
As well as having all the advantages associated with being a British university, Dubai campus students can benefit from all the opportunities afforded by a rapidly developing modern city in the heart of the Middle East, while experiencing the diverse nationalities and cultures that make up the population of Dubai.
The Campus is located in Dubai Knowledge Park, occupying spacious classrooms and study areas within four buildings. Dubai Knowledge Park itself was set up in 2003 for international institutions that promote learning. Middlesex University Dubai students, therefore, have the opportunity to participate in a much wider student community.
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