The Marketing concentration will provide you with the advanced-level skills required to effectively plan, develop and implement strategic marketing techniques. The program examines how companies access the market and apply marketing processe
DurationThe structure of the MBA program at CUD is built upon the findings of a survey by the School of Business Administration to assess the current and future needs of a cross-section of organizations around the UAE.
The program is of great strategic relevance and offers practical and analytical solutions to the challenges facing industry and other professional organizations in the Gulf region.
Key Strengths:
Program Duration: Our MBA program can be competed in 12 months.
Five Concentrations: Choose from General Management, Human Resource Management, Islamic Banking, Finance, or Marketing, or complete an additional group of concentration courses to earn a double concentration.
Accreditation: Our program is accredited by the UAE Ministry of Education – Higher Education Affairs to maintain the highest academic standards.
High-Quality Faculty: Our international faculty are all PhD holders with industry experience alongside their academic credentials.
Canadian Education: Our program is based on Canadian curriculum and education principles.
Lifelong Networks: Study with other working professional and make valuable business connections.
Recognition: Our MBA is highly regarded by employers in the public and private sectors across the UAE.
Flexible Schedule: Evening and weekend classes available to cater for students who work full time.
Majors in Marketing:
The Marketing concentration will provide you with the advanced-level skills required to effectively plan, develop and implement strategic marketing techniques. The program examines how companies access the market and apply marketing processes and practices to achieve competitive advantage.
It considers issues such as consumer behaviour, market segmentation and consumer loyalty, and teaches the theory and practice of the marketing lifecycle, from research and product development to communication, supply chains and strategic management.
Canadian University Dubai (CUD) was established in 2006 to deliver high-quality undergraduate, graduate, continuing and corporate education in the UAE, and to provide a gateway for students to pursue higher education opportunities in Canada.
CUD is located in the heart of downtown Dubai and each of our academic programs is based on Canadian curriculum and education principles. This gives students the opportunity to obtain a Canadian education while experiencing the unique culture and values of the United Arab Emirates. With over 100 different nationalities that call our University home, our diverse student community is building bridges across cultures and continents in one of the world’s most dynamic cities.
Our goal is to move each individual forward as a well-rounded, lifelong learner and a good global citizen. To achieve this, emphasis is placed not just on academic achievement, but also on extracurricular involvement. Our vibrant student life provides something for everybody, from sports to concerts, and various international trips in between. Students are also involved in many different types of social activities, including community fundraising, team building, and networking events.
Reasons to Choose Canadian University Dubai:
There are many reasons to choose Canadian University Dubai for your undergraduate or graduate studies, but let us tell you what sets us apart from our peers:
1. Canadian-based Curriculum:
We offer an education based on the Canadian curriculum, giving us internationally recognized quality and credibility.
2. Option to Graduate in Canada:
As a portal to Canadian higher education, you can start your degree at CUD then complete your studies and graduate from one of our partner institutions in Canada.
3. UAE Accreditation:
All of our programs are accredited by the UAE Ministry of Education: Higher Education Affairs.
4. International Faculty:
Our international faculty are highly qualified and inspirational in their field, bringing innovative teaching styles and philosophies from across the globe.
5. Graduate Employability:
With an education based on the Canadian principle of prescribed learning outcomes, CUD graduates are highly employable in the international jobs market.
6. Flexible Learning:
We offer flexible program schedules ‒ evening and weekend classes are available for both undergraduate and graduate programs.
7. Business-district Location:
We have a convenient downtown location in the heart of Dubai’s business district, with state-of-the-art academic and recreational facilities.
8. Student-centered Approach
CUD is a student-centered university, where we value student success above all else.
9. Research Opportunities:
Our Research Centre provides students with the opportunity to be involved in cutting-edge research internationally and in the UAE.
10. Multicultural Student Community:
We have a truly multicultural learning environment, with students from over 100 nationalities.
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