Marketing & Sales Professional Certification

Marketing & Sales Professional Certification

Two of the most dynamic and fast moving areas in any organisation are sales and marketing. The marketing side is responsible for creating brand awareness as well as generating a need for products and services and ultimately creating leads for the sales team.

The sales side is responsible for the conversion and closing of the deals which directly drive revenue. This programme will equip you on how to successfully apply academic knowledge and practical know-how by covering vital aspects such as the marketing mix, how to design basic marketing plans and strategies, plotting sales territories and managing your sales teams to drive profits.

Certification Issued By:

Leadership & Management Global Organization (LMGO - Switzerland) The Leadership and Management Global Organization (LMGO ®) is a global provider of leadership development and management research and certifications. Ranked among the world’s top providers of executive accreditation and standardization, LMGO helps clients leverage leadership and management to drive results that matter.

Who should attend?

• Managers who wish to gain a stronger knowledge of sales and marketing to improve their performance;

• Sales professionals who want to grow their careers in sales and marketing;

• Graduates who wish to add a job-related qualification to their CV;

• Small business owners and entrepreneurs who realise the value of sales and marketing for the success of their business;

• People currently in this profession who want to formalize their knowledge with a certificate.

Eligibility:

You are qualified to take this certification if you have any of the below requirements:

• Must have at least one year experience in related field

• Bachelors or Masters Degree

Course Parts:

• Introduction to Marketing

• The Marketing Mix

• The Marketing Environment

• Consumer and Buyer Behaviour

• Marketing Research

• Targeting, Segmenting and Positioning

• Business to Business and Consumer Marketing

• Product Planning

• Pricing

• Pricing and Channel Development

• Promotion

• Sales Management

• Demand Estimation and Forecasting

• Sales Territories

• Personal Selling Techniques

• Gaining Commitment