Throughout the MSc Marketing Communications & Brand Management programme you will understand how organisations seamlessly integrate digital touchpoints into physical experiences through human interaction.
DurationThe world has changed.
Brands and the way they communicate with consumers have to demonstrate flexibility, adaptation, empathy and experience. Organisations have to prove their commitment through relevant products and play a meaningful role in addressing societal issues. Moreover, brands need to create conversations which build trust and communicate their value propositions in ways that resonate with the consumers at every touchpoint in their journey.
Throughout the MSc Marketing Communications & Brand Management programme you will understand how organisations seamlessly integrate digital touchpoints into physical experiences through human interaction. Your programme will be made up of students from a diversity of backgrounds and give you an appreciation of how the future of brand communication is about innovating naturally and adapting to the different marketing environments and conditions in which organisations function.
The course allows students to choose from a range of optional modules which build upon the content of the compulsory modules and explore more specialised and niche aspects of communications and brand management.
The MSc in Branding and Marketing Communications programme is designed with a pedagogical philosophy which puts students at the heart of the learning experience. The programme recognises that students are future and career focused, looking to develop and enhance their skills for employment in a range of marketing positions. Consequently, a key tenet of the programme is the focus on experiential based learning and practical hands-on application of knowledge. This is clearly reflected in the overall design of the programme and the range of innovative and practitioner-oriented core and optional modules.
The MSc in Marketing Communications and Brand Management programme is offered in Full-time (lasting 1 year) and Part-time (2 years) study modes and will consist of six compulsory modules, two optional modules and a research project. Compulsory core taught modules and other optional modules are worth 15 credits each and taught over a term, with the final research project carrying 60 credits.
The programme allows you to choose from a range of optional modules which build upon the content of the core modules and explore more specialised and niche aspects of communications and branding.
A programme tailored with your future in mind!
The programme is designed with a teaching philosophy which puts you the students at the heart of the learning experience; recognising that you are future-oriented and career focused and looking to enhance your skills for employment in a range of marketing positions.
Practical learning from experienced marketeers and researchers!
The programme emphasises practical hands-on application of knowledge. Through the Practitioner Prersepctives module, the programme offers you a unique practitioner focused learning experience, including a week-long residential programme. You will
gain a practical and applied perspective of the marketing discipline through the engagement with industry partners. The project combines workshops from managers at Google, Facebook and Twitter and allows students to work in syndicate groups to discuss, disseminate and present their strategic thinking based upon the information provided throughout the week.
Benefit wherever you are in your marketing career!
The programme is designed for applicants at the beginning of their marketing careers as well as those wishing to enhance and build on their expertise. We welcome students from a broad range of education and subject disciplines which adds to the vibrancy of the overall learning experience.
Accreditations
The Chartered Institute of Marketing
This programme at Middlesex University Dubai is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications.
This offers students the opportunity to gain exemptions on modules of CIM qualifications, reducing the number of module assessments taken to one or two instead of three. These exemptions make it more efficient and cost-effective to gain a professional marketing qualification.
CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers. This helps our university students to advance into practitioners, stand out from the crowd and increase their chances of securing their first-choice graduate position. Please visit the CIM Accredited Degrees website (and select Middlesex University Dubai from the drop down menu) to see the exemptions offered for your programme.
Middlesex University Dubai is also one of the few CIM Accredited Study Centres in Dubai, offering students the opportunity to complete any remaining CIM modules required to earn their CIM qualification. For more details, please visit the MDX Dubai CIM Accredited Study Centre page.
Introduction
MDX Dubai is the first overseas campus of the renowned Middlesex University based in London (UK). The campus opened in 2005 and has over 5,000 students studying from more than 120 nationalities. A world-class British university with a 5-Star rating from the Dubai Knowledge and Human Development Authority, MDX Dubai is one of the leading institutions offering a quality UK education in the UAE.
The university has an exciting, diverse and multicultural campus and prides itself on providing a student experience with a difference. The University offers over 70 foundation, undergraduate and postgraduate programmes, including: Accounting and Finance, Business Management, Marketing, Computer Engineering, IT, Data Science, Robotics, Education, Psychology, Law, Digital Media, Film, Creative Writing and Journalism, Fashion Design, Graphic Design, and many more.
Middlesex University is a global university committed to meeting the needs and ambitions of a culturally and internationally diverse range of students, by providing challenging academic programmes underpinned by innovative research, grants and professional practice. Middlesex University Dubai prepares its students to be professional, skilled individuals fitted for the modern world, committed to life-long learning and able to contribute to the communities in which they live and work.
Why MDX Dubai?
Globally recognised and industry-accredited quality UK degree.
Wide range of scholarships and grants for undergraduate, postgraduate, international and professional students
Research-driven, world-class UK education delivered in state-of-the-art facilities
Apply with your predicted grades to receive a Conditional Offer Letter for January 2024
Thriving student community with a busy calendar of sports and cultural clubs
Dedicated careers service providing personalised mentoring and support finding employment and internships
Luxury, affordable accommodation close to campus, with free shuttle bus service
Opportunity to transfer credits overseas in your second year of undergraduate study
As well as having all the advantages associated with being a British university, Dubai campus students can benefit from all the opportunities afforded by a rapidly developing modern city in the heart of the Middle East, while experiencing the diverse nationalities and cultures that make up the population of Dubai.
The Campus is located in Dubai Knowledge Park, occupying spacious classrooms and study areas within four buildings. Dubai Knowledge Park itself was set up in 2003 for international institutions that promote learning. Middlesex University Dubai students, therefore, have the opportunity to participate in a much wider student community.
As well as having all the advantages associated with being a British university, Dubai campus students can benefit from all the opportunities afforded by a rapidly developing modern city in the heart of the Middle East, while experiencing the diverse nationalities and cultures that make up the population of Dubai.
The Campus is located in Dubai Knowledge Park, occupying spacious classrooms and study areas within four buildings. Dubai Knowledge Park itself was set up in 2003 for international institutions that promote learning. Middlesex University Dubai students, therefore, have the opportunity to participate in a much wider student community.
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