Leading with Persuasive Communication

Leadership has always been crucially important for any business. Any organisation now has many varied stakeholders with their nuanced demands and requirements. To lead an organisation in these 24/7/365 ‘always on’ days requires a set of skills that are many and varied. Yet all these skills have a common root. They need to be communicated clearly, flexibly and compellingly to an often widespread and diverse set of audiences.

Employees (current and prospective) need to know who and what they are working for. Customers need to know what they are dealing with, and other stakeholders and interest groups need to have a clear idea of what they are entrusting their money and time to.

Communicating concisely, clearly and without ambiguity to a diverse audience is a must-have competence for any current or would-be leader. Genuine value is created (and lost) in communicating core messages throughout an organisation (and beyond). However, these crucial skills are not alchemy; they can be taught and learned.

This Leading with Persuasive Communication training course will take the delegates on a journey to becoming a flexible, creative and compelling communicator, passing on even complex ideas and notions clearly, concisely and compellingly.

Day One: Leadership Masterclass

• The Fundamentals of Leadership

• Leadership Skills Workshop

• Leading and the Led

• Situational Leadership Workshop

• Finding Your Leadership Style Workshop

Day Two: Communication Skills Masterclass

• Verbal Communication Skills

• Understanding Non-Verbal Communication

• Persuasive Writing

• Communicating Digitally

• Communicating on the Telephone

• Creating Credibility

• Rapport-Building

Day Three: The Science Of Persuasion

• Understanding the Science of Persuasion

• Harnessing the Science of Persuasion

• How to be compelling?

• Social-Proof

• How to develop a Persuasive style?

Day Four: Crafting Your Messages

• Segmenting your Audiences

  • Audience Personas

  • Developing a Persona ‘Voice’

• The importance of Authenticity

• Gravitas, Credibility, and Getting their Attention

• Attention-getters

Day Five: Enriching Your Leadership And Communications

• Active Listening Skills

• High-Gain Questioning

• Assertive Communication

• Developing a compelling ‘Call-to-Action’

• Using Behavioural Economics to embed your messages