Digital marketing concepts including value propositions, marketing objectives, branding and lead generation techniques to meet the growing demand of ever-changing and unpredictable Real Estate Industry as skilled digital Real Estate marketer
DurationAre you ready to master the skills necessary to level up your Real Estate career to acquire digital marketing concepts including value propositions, marketing objectives, branding and lead generation techniques to meet the growing demand of ever-changing and unpredictable Real Estate Industry as skilled digital Real Estate marketers by learning the latest effective techniques for building impactful marketing strategies.
Let us be your guide. In this course, we offer a framework to help you define your Real Estate business’s value schemes and branding that channels to achieve your business goals. This course is specifically tailored for Real Estate Professionals, Managers, Brokers, Developers and Marketing Team Members to take the most vital steps for being a prominent leader of your domain so you can close more deals to ultimately generate more income.
Learn how to use digital marketing to serve your real estate business objectives whether you are a developer or broker, develop quality leads for your listings following the proven Real Estate Digital (RED) model. Develop a strong and bold digital identity that attracts real clients and investors to your personal profile through effective personal branding based on digital differentiation.
Get real return on investment for your campaigns, sharing real life best practice disciplines, tools and frameworks to successfully convert your digital marketing campaigns into real, convertible leads.
Summary:
Learn best practice for developing successful real estate digital identity for yourself and your company
Develop an understanding of Digital Marketing Methodologies, tactics and strategies
Learn Real Estate Exporting through Digital Marketing tactics
Be able to implement digital marketing campaigns which directly lead to qualified leads
How real estate digital (RED) Methodology develop a closed loop between sales and marketing
Have practical and interactive case study throughout the session
Have practical examples on how to improve your business
Day (1) Topics:
Digital Transformation of real estate industry
Asset centric concept - customer centric concept
Traditional marketing vs digital marketing
MCM - Multichannel marketing
CLM - closed loop marketing
What is real estate and why is different marketing
Real estate marketing vs real estate advertising
Real estate customer persona development
UAE Digital Population study
Real Estate Digital marketing strategy
ZMOT Model ( Zero Moment Of Truth )
Digital Real Estate Customer Model
Real Estate Customers segmentation
Real Estate Customer persona development
Day (2) Topics:
How to read insights
How to judge your campaign
Self Assessment tools
What's is the difference between digital marketing for a real estate broker and real estate developer
Building your virtual identity to be influencer
Content development
Lead Generation Dilemma
Hands-on lead generation campaign
How to utilize your leads for best results
Insure the best results and conversion
SOSTAC model
RED Model Cycle
Case Studies
Licensed and approved by KHDA (Knowledge & Human Development Authority – Dubai). Accredited by AHQSE and IAO. Our international partners are CAI, FIABCI, NAR.
Innovation Experts Real Estate Institute is a private venture that is envisioned to constitute the gateway of real estate professionals of all horizons to the most relevant, accurate and up-to-date real estate knowledge.
Whether it is about world’s best practices, or latest market insights, or innovative techniques and tools, our team of experts is fully dedicated to help you upskill your capabilities and deepen your knowledge of the market.
While we operate in full-concordance with the guidelines of RERA – DLD, we have strong ties with leading international associations, colleges and institutes that pertain to the real estate industry, these include, but not restricted to, the National Realtors Association®, CIPS®, CRB®, ISPIM® etc.
Our courses are duly accredited by the relevant entities locally and internationally, for instance our certification courses are conducted with the backing of RERA – DLD and we proud to be amongst the very selective list of real estate training institutes that are officially selected for this critical role of spreading real estate knowledge to real estate professionals who are intending to operate / already operating in Dubai.
At the very core of the brand DNA of Innovation Experts Real Estate Institute lies the innovative and expertise traits.
This stems from the fact that the founders of the institute cumulate decades of experience in the field of real estate education and training and also from our uniquely specialized core team of faculty who are well versed into the particularities of the real estate industry with all its facets in Dubai and beyond.
In conceptualizing this website, we have strived to design a clear, concise and pleasant user experience that ensures a seamless and transparent process while in the same time portraying our relentless efforts to bring forward a consistent and relevant curriculum with courses covering all the aspects of the real estate profession from development to brokerage up to valuation, finance, and marketing.
Whether it is for certification or self-professional development purposes, we will be extremely pleased to seeing you taking an active part in our engaging journey to spread real estate knowledge.
Our Vision
To be the leading real estate institute in the region, the reference in terms of expertise, innovation and creativity.
Our Mission
To embed state of the art real estate knowledge across multiple interfaces in a way that enhances the capabilities and the skill set of real estate professionals in Dubai and beyond
Our Values
Our Strategic Objectives
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