Google Ads Pay per Click (PPC Campaign)

by Edusight Learning Institute

This course will cover all the technical aspects of paid campaigns ( PPC).

Price : Enquire Now

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img Duration

1 Month

Course Details

Course Description: 

  • Introduction to Paid Advertising
  • Google Ads Account setup
  • Interface Tour and Billing Settings
  • Account Structure
  • PPC Campaign Settings
  • Ad Group setup
  •  Keyword Match Types
  •  Keyword Research Tools
  •  Ad Formats & Guidelines
  •  Ad Extensions
  •  Understanding Ad Auction
  •  What is Quality Score
  •  Factors to improve Quality Score
  •  Actual CPC Calculation
  •  Types of CPC’s
  •  Bidding strategies
  •  What is Conversion?
  •  Implementing conversion tracking
  •  Calculating ROI
  •  What is DSA ?
  •  Create a DSA Campaign?
  •  Segments and Filters
  •  Search Terms and Ad Auctions
  •  Customization Tools
  •  Generating Reports

 

Google Ads Express

  • What is Ads Express (Smart Campaign)
  • Benefits of Smart Campaign
  • Creating Campaign for Local Results
  • Bidding & Budgets Setup
  • Ad Creation
  • Reports

DISPLAY ADVERTISING & REMARKETING

 

Display Ads

  • What is Display Advertising
  •  How Display Ads Works
  •  Creating a Display Campaign
  •  Bidding Strategies
  •  Targeting Option in Display Network
  •  Exclusion options
  •  Ad Formats and Sizes
  •  Conversion Tracking
  •  Display campaign reporting

 

Remarketing Campaign

  • What is Remarketing?
  • Benefits of Remarketing Strategy
  • Types of Remarketing Audience
  • Building Remarketing List
  • Building Custom Audience List
  • Creating Remarketing Campaign
  • Remarketing Ads Design
  • Dynamic Ads
  • Remarketing Lists for Search Ads (RLSA)

EduSight is committed to being a welcoming, collegial and innovative learning community that is dedicated to promote lifelong learning. We lead through exploration and innovation.

Through a culture of informed risk-taking, we embrace change, opportunity and discovery, and view all our endeavours as opportunities to learn and grow. We prepare you to build the skills and knowledge that today’s employers need.

With courses in the field of Business, Health & Safety, Education, Technology and more. We have programs customized for you to meet your personal and professional goals.

At Edusight, you’ll find all the people and resources you need to meet your goals, whether you’re school leaver, an undergraduate student, a graduate student or someone already in the working world who wants to continue their education and accelerate career growth. 

  • Bur Dubai Branch

    201, FAB Building, Burjuman, Bur Dubai, Dubai
  • Teacher's Name
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  • Teacher's Experience
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  • Gender
  • Male
  • Teacher's Nationality
  • Indian

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