Effective Corporate Communication for the Oil & Gas Industry

Have you ever had a customer take your message the wrong way? Do you want to be more engaging on social media? Would you like to increase brand awareness or develop a more positive brand sentiment? Are you struggling to connect with your employees? Perhaps you’re just starting out and want to get off to a great start with your communications. 

This 5-day interactive Effective Corporate Communication for the Oil & Gas Industry encourages the managers, communications, and marketing professionals to review and refresh their communications practice for the years ahead. Effective communication is a critical component in the oil & gas industry but is often undervalued by industry leaders.

The delegates will discover strategies & tactics that will help them effectively communicate on behalf of a business and maximising the effectiveness of messaging consistently reaching the target audience. This is the fundamental step in developing a devoted client base and connecting with employees. It I will help the delegates get results no matter their goal or role.

Day One: The Changing Landscape 10-20 Years Out

• Communications Audit: Where are we now?

• Exploring the Oil & Gas Industry 20 years Out

• Big Issues: Climate Change, Regulation, and Green Energy

• Political Influencing

• Activists and NGOs

• Using PESTLE: Academic and Social Intelligence

Day Two: Stakeholder Mapping And Management

• Fundamental Statistical Models

• Stakeholder Mapping and Segmentation

• Touchpoints and Moments of Truth

• Influencer Programmes

• Situational Stakeholders and Campaign Planning

• Message Mapping and the Message House

• Personalisation and POEM: Mixing Paid, Owned and Earned Media

Day Three: Engaging Your Internal Audience

• The Importance of Staff Engagement

• Leading Employee Engagement from the Top

• The role of Informal Peer-to-Peer Communication

• Developing Your Culture

• Turning Employees into Advocates

• Communicating during a Crisis and Beyond 

Day Four: Creating Campaigns And Content That Stick

• The Pillars of Strategy

• Thought Leadership

• Psychology, Problem-solving and Persuasion

• The role of CSR and cause related Marketing

• Managing Brand Perceptions

• Measuring the Effectiveness of the Content

Day Five: Communicating In A Regulated Market

• Positioning in an Uncertain World

• Political Intelligence and Forecasting

• Living in the Blogosphere

• Voice and Video: The World of Web 3.0

• The Power of Stories

• Encouraging Stakeholders to tell your Story