Digital Marketing Professional

by Accountants And Auditors Association

Digital Marketing Business course will prepare you to acquire the right skills through extensive training on all major digital marketing domains.

AED 2800

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img Duration

24hours

Course Details

Whether you're looking for a new career in digital marketing or just wish to add digital to your existing skillset, this Digital Marketing Business course will prepare you to acquire the right skills through extensive training on all major digital marketing domains.

This course is designed to help you excel in major digital marketing domains, including search engine optimization (SEO), social media, pay-per-click (PPC) - Google Adwords, Web analytics, content marketing, email and mobile marketing.

 
1.  Digital Marketing Overview (3 Hours) 
                                                             
- Marketing in the digital world
-  Integrated marketing- The Phygital
- Global trends in Digital Marketing
- Digital channels- Paid, Owned and Earned
- Fundamentals on the primary asset- Website
- Careers in digital marketing
- Skill development in digital marketing

 

2. Social Media Marketing (5 Hours)                                                   
               
- Social Media Overview
- Power of Social Media
- Facebook Marketing
- Instagram Marketing
- LinkedIn
 
3. Google Adwords (5 Hours)        
                                                                                 
- Google Adwords Fundamentals
- PPC (Search Engine Marketing)
- Display Marketing
- YouTube Marketing
 
4. SEO (5 Hours)      
                                                                                                                         
- SEO Overview
- How Search Engines work
- Keywords
-
Onpage Optimization
- Offpage Optimization
- SEO Tools

Special Message

We are Federal Chartered Accountancy Body of UAE.

AAA, The Accountants & Auditors Association (AAA) is the national accountancy body of the United Arab Emirates. It is a not-for-profit organization which has taken keen strategic steps to develop and helped in growing the finance and accountancy profession across UAE. It follows the best global practices and works actively with several authorities to propose accounting and auditing standards in the country.

 

Accountants And Auditors Association was established in 1997 with an ambition to build the capacity of the national accountancy and finance profession across UAE. 

  • Al Qasba Branch

    Block-F ,3rd Floor, Al Qasba, Sharjah

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