Digital Marketing Course

This program offer 30 hours in ten days , each day you will attend 3 hours in person. At the end of this course you will get certificate which shows what you prepare and ready during this course.

Each session divided by 2 segments, First Segment is lecture and Second Segment is Tutorial which attenders  will work practically on real website.

Table of Contents :

1st Session:

• Introduction to Marketing , Digital marketing , startups and Business investments.

  • What is Digital Marketing?

  • Common industries in which to find digital marketing jobs

• Basic of digital marketing.

  • Short term digital marketing

  • Mid term digital marketing

  • Long term digital marketing

2nd Session:

• Hosting , Domains and Servers and their differentiation.

  • Type of servers

  • Type of Domain

  • Type of CMS

    • WordPress Installation

3rd Session:

• Content Marketing

  • Type of Contents

  • Content marketing strategies

  • Content Tag

4th & 5th Sessions:

• Search engine optimization ( SEO )

  • On-page SEO

  • Off-page SEO

  • Technical SEO

• Search Engine submission and differentiation.

  • Google search engine

  • Bing search engine

  • Yandex

6th Session:

• Professional Google Analytics.

  • Audience

  • Acquisition

  • Behaviour

  • Conversions

7th Session:

• Selecting Keywords

• Link Building

• Affiliation Marketing

• Referral Marketing

8th Session:

• Ads campaign strategies and implementation

  • Google Adwords

    • Website traffics

    • website sales

    • performance max

9th Session:

• Social media strategies

  • Social Media channel as distributer channels

  • Identifying your goal for each social channels

  • Social media Ads

10th Session:

• Email marketing

  • Email broadcasts

  • Email campaigns

  • Email designing and implementation

• Conversion Rate Optimization

  • User experience and design improvement

  • A/B testing

  • CRO metric