Digital Marketing

by SAE Institute Dubai

Digital Marketing consists of the most used channels to promote brands and businesses in the region including Social Media, SEO, Google Ads and Email Marketing. Tactical and sophisticated techniques are used with the help of analytical sourc

AED 4000

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SAE Institute Dubai Logo

img Duration

30 Hou

Course Details

Digital Marketing consists of the most used channels to promote brands and businesses in the region including Social Media, SEO, Google Ads and Email Marketing. Tactical and sophisticated techniques are used with the help of analytical sources to help drive awareness, leads and conversions.

Having the capability to deliver to your customer’s needs, in the right place at the right time is absolutely vital to achieve your goals and grow. The most up to date marketing processes and tools will be covered in this course to drive actionable results and marketing growth for businesses.

 

Outline

  • The Digital Marketing landscape – an introduction.
  • Current trends, challenges & opportunities for marketers
  • Digital Marketing Planning - a strategic data analytics approach
  • Social Media Marketing – planning for your target market
  • The 'Big Four': Facebook, Instagram, LinkedIn, YouTube
  • Social Media advertising
  • Social Media video, stories and Social Commerce
  • SEO
  • Google Ads (PPC – search & display)
  • Email Marketing – Creative best practices, segmentation
  • Web Analytics and optimization techniques

      
Overview:
 
SAE Dubai was inaugurated in 2005. Currently, SAE Institute is operating in 28 countries with 55 international campuses. Established in Australia in the year 1976, SAE Institute has been on a quest to set the benchmark for all creative media education and it has been thoroughly successful in this regard. 
 
Vision:
 
SAE Institute Dubai follows its longstanding vision of delivering training programs with world-class facilities and ensuring that students get internationally recognized qualifications, industry-relevant skills with an outstanding education. 
 
Fields:
 
The specialized fields of education and training are Animation, Mobile Games, Films, Web and Multimedia. Bachelor degrees, diplomas and certification programs are offered in the following domains:
 
- Animation
- Design
- Audio
- Games
- Film
 
Policies:
 
SAE Dubai follows the academic policies and procedures as operated by SAE Australia.
 
Registration and Accreditation:
 
- Higher Education (HE) is regulated by the Commonwealth of Australia Tertiary Education Quality Standards Agency (TEQSA)
- Dubai Licensing is done by 'Knowledge and Human Development Authority (KHDA)'
 
Highlight Features:
 
-  All the qualifications offered by SAE Institute are attestable both internationally and globally
- With its global experience, students can enjoy a diverse community
- Learn from Instructors with an international experience and world-recognized education
- Enjoy Fast Track learning
- Personalised and Practical study environment for all students
- Multicultured, highly educated staff available 
  • Dubai Knowledge Park Branch

    Block 2, Ground Floor, Dubai Knowledge Village, Dubai Knowledge Park, Dubai

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