Digital Marketing (A-Z Bootcamp)

Through hands-on real case practices & exercises, 6 full days, this program delivered to you in person, is specifically tailored for those who aspire to have a strong base of knowledge and applied practices in social media and digital marketing.

This Digital Marketing A-Z Bootcamp is a lifetime opportunity to develop your skills, knowledge, and your Digital Marketing career in Dubai or anywhere in the world.

Topics To Be Covered
Module 1

Digital Marketing Strategy

• Create a social media & digital marketing strategy

• Writing a Digital Marketing plan

• Budget planning for a monthly, quarterly and yearly plan

• Content calendar strategy and implementation

• Make good use of professional templates and tools to write proposals and plans

Module 2
Content Marketing

• Content Marketing strategy

• Content Marketing vs. Traditional Marketing

• SEO Content Marketing Concept

• Content creation tools

• Posting strategy

• Content Scheduling

• Frequency and types of posts

• Community management and digital communication

• Create designs and posts without design or Photoshop skills using online design editors

• Social Media Calendar Templates

Module 3
Facebook for Business

• Facebook Pages – The essentials

• Page Moderation - Manage negative posts and reviews

• Facebook Content Types & Best Practices

• Optimize the page and its content for the search ranking

• Content the Facebook Page to Instagram & WhatsApp Business

• Facebook hashtags best practices

• Creating tracking links for the content

• Creator Studio vs. The New Meta Suite

• Facebook & Instagram scheduling

• Insights, analytics & reporting

Facebook Business Manager | The New Meta Suite

• Facebook for Business – Deep knowledge and Importance of the Meta Suite & Business Manager

• Business Manager & Meta Suite Setup - Business Settings

• Understanding the dashboard

• Facebook for Business vs. Personal Ads Manager

• Adding the pages & Creating Ad Accounts

• Managing the Business roles

• Connecting Facebook with the Website - Facebook Pixel

• Payments setup

• Creating Catalogs & Shops

• Omnichannel marketing - Connecting Socials with website

Facebook & Instagram Ads - All the way to advanced targeting

• Ads objectives

• Understand how ads work

• Ad campaigns and Ad sets structure

• Optimize the target audience to reach the right people

• Facebook Bidding types

• Setting up Conversions

• Monitor the performance of a promotion - Basic to Advanced

• Performance & Analytics Metrics

• Remarketing on Facebook & Instagram - custom audiences & lookalikes

• Target your own database, emails, or phone numbers

• Target the website visitors on Facebook and the people who engaged with your pages.

Module 4
Instagram for Business

• Build a professional Instagram profile

• Instagram content best practices

• Grow your account without buying fake likes

• Stories & highlights for business

• Cross-promoting the content & repurposing

• Instagram verification

• Instagram Hashtags best practices

• Reels best practices

• Instagram Analytics & Metrics

• Create effective Instagram campaigns and success stories

• Instagram Tools - creating videos, reels and stories easily

• How to choose the best influencer

• How to deal with influencers and track performance

Module 5
LinkedIn Marketing

• LinkedIn Personal Profile Optimization

• LinkedIn personal account vs. LinkedIn company pages

• Build a solid LinkedIn profile

• Optimize your LinkedIn profile for the search engines

LinkedIn Business Pages

• Create a professional LinkedIn company page

• LinkedIn content strategy & best practices

• Optimize the content for the SEO to increase visibility on the search results

• Tips & Tools including the best time to post online and analytics

• Top LinkedIn mistakes to avoid

• B2B & B2C Marketing Strategies on LinkedIn

• LinkedIn advertising - Create effective ads to generate leads and conversions

• LinkedIn Ad targeting details (target by job title, company, education ...)

• Personalized ad messages on LinkedIn

• Improve business exposure in LinkedIn to increase revenue potential for the business

Module 6
Branding your Channel on YouTube

• Creating Your Own YouTube Channel

• An introduction to YouTube policies & guidelines

• How to optimize YouTube channels and videos for the search engine

• How to run YouTube monetization and earn money

• Engage users by adding different elements to the video (Cards, End-Screens, etc.)

• Divide Youtube videos into chapters.

• Marketing & Ads to get more views

• Advanced tips and tricks to improve your YouTube Channel

• B2B & B2C Marketing Strategies on YouTube

• Highlights on creating effective YouTube ads from Google Ads

• Improve business exposure on YouTube

Module 7
Twitter & TikTok for Business
Twitter

• Twitter Marketing growth strategy

• Content strategy, frequency and types

• Twitter Hashtags, trends & tools to find the best hashtags.

• Twitter Marketing & Ads to get followers, retweets, generate leads, boost clicks, and drive sales.

• Ads pricing and best practices

• Targeting details

• Linking Twitter to the website

TikTok

• How TikTok works and how you can use it for your business

• Branding your TikTok profile for business

• TikTok hashtags strategy

• How Businesses Use TikTok In the real World

• Best TikTok marketing strategies to increase followers

• Step-by-Step Introduction to TikTok for Business

• Introduction to TikTok Ads

• Types of ads

• TikTok Ads Manager

• Ad campaign structure

• Create an ad group

• Create an ad + creative tools

• TikTok performance analytics

• Remarketing on TikTok (pixel, custom audiences)

• TikTok tips and tricks

• Ads tips

• Content marketing tips

• Creating a brand community tips

• Tips on generating leads and sales

• TikTok marketing do’s and don’ts

Module 8
Search Engine Optimization SEO

• Search Marketing: Organic, Local, and Paid Search

• How Search Engines work

• Keywords research

• Content Development & Keyword strategy

• Create a Google-friendly content

• Site Structure

• META Titles & Descriptions - Strategy & Structure

• Headings & Sub-Heading

• Domain Name & URL Structure

• Website Navigation & Internal Links

• Setting up Google My Business – Register the location on Google Search, Maps, and other Google applications

• SEO tools and reporting

• Website audit and analysis

Module 9
E-commerce | Building your Online Store
E-Commerce Strategy and Structure

• E-Commerce Building Blocks

• The basic elements of an e-commerce business

• Setting goals & Creating a business plan

• Choosing a revenue model

• Domain names, site structures, and top-level pages.

• Covering navigation tools, product pages, shopping carts, and the checkout process.

• Quality content and responsive site design

• Engage users, drive site traffic, and build your business

• Software Options & Solutions

• Creating an engaging User Experience

• E-Commerce Analytics

• Supporting your E-Commerce Business - Marketing the website

Building your Online Store on Shopify 

• Understand the Shopify eCommerce platform

• Set up a beautiful and successful Shopify website easily

• Link Shopify to the domain name

• Create pages and sections

• Setup collections and add your products and their variants (color, size, etc.)

• Write effective SEO content

• Add additional features through the Shopify app marketplace

• How to integrate with payment gateways

• Integrate the website with email marketing tools for automated email campaigns

• Create marketing campaigns directly from Shopify

• Shopify reports and analytics for ongoing optimization

Module 10
Google AdWords SEM
AdWords Account Setup & Campaign Management

• AdWords account setup

• Content Structuring

• Campaigns, Ad Groups, and Ads

• Organizing Ad Groups

• Setting up your Google Ads campaigns

• Search, Display, Shopping, Apps and YouTube ads

• Keywords types and best ways to optimize the ads

• Different targeting of Display, Shopping, and Video campaigns

• Linking AdWords to Google Analytics, YouTube, and the Website.

Advanced Tracking & Analytics

• Understanding Quality Score

• Setup the Conversions

• Track the return of the campaigns

• Remarketing on Google and all over the Web.

• Hands-on practice on various ad campaigns

Module 11
Google Analytics

• Setting up the platform to analyze the website traffic

• Understanding the Analytics Dashboard

• Analytics Metrics & Bounce Rate

• Audience Insights

• Acquisition & Channels - Where visitors came from

• Calculate the ROI of every traffic source

• Analytics Reporting – Decision making

• Behavior and Website pages analytics

• Setting up Goals & Conversions

• E-Commerce Analytics & Revenue Tracking

• Exclude the internal traffic (employees and workers) from the Analytics

• Measuring your Site’s ROI (Return on Investment) - Conversions Tracking

Module 12
Email Marketing

• The basics of the Email Marketing tools

• Create and design successful email design templates

• Email design guidance

• Growing your email list to increase revenue potential

• Import your email contacts to MailChimp or Elastic Email

• Sending email campaigns to your own database

• Sending customized emails

• Schedule Email campaigns

• Sending sales driven and professional newsletters

• Read and analyze the email reports

• Analyze the open rate, views, and clicks

Module 13
Final Project | Applying the Learning

• Project brief and process 

• A Project covering strategic thinking, creating a social media and digital marketing plan

• Applying the learning through setting the strategy, developing social media content, ads, online activities, and more. 

Tools

• Some of the tools that will be covered in the program