Defence and Law Enforcement Communications

This five-day training will provide the delegates with an overview of the crucial elements that are required to ensure defence and law enforcement employees are communicating effectively to both internal and external stakeholders.

Learning Outcomes:

• The fundamentals of Media and Communications including news-writing, imagery, working with journalists, interview training and crisis communications.
• How to ensure media and communication and information operations personnel from across defence bodies are working together to support the organisations strategic objectives.
• An awareness of the current and emerging media environment and skills for personnel who are likely to be involved in Social Media product production, interviews with the media and internal media briefings.
• How to communicate key messages through the media and trains defence personnel who are likely to be interviewed by broadcast media to effectively deliver their messages.

Modules:

• Strategy and Planning for Defence and Law Enforcement
• The New Media Landscape: Communicating effectively for Defence and Law Enforcement
• Stakeholder Relations for Defence and Law Enforcement: Maximising your influence and impact
• Media Relations for Defence and Law Enforcement Officials
• Public Speaking and the Psychology of Persuasion: Managing Law Enforcement and Defence Press and Media Appearances