Creative Critical Thinking and Innovation Masterclass

This Creative Critical Thinking and Innovation Masterclass training course is intended to acquaint delegates with actionable tools and methods to successfully implement a structured innovation process from inspiration and insights to ideation and implementation, among wide range of industries and organizations. The program builds your ability to deeply understand the user, turn your insights and concepts into tangible ideas and test them faster, cheaper and better.

The delegates will learn to employ idea generation techniques and methods in work-related situations, to better solve problems, overcome challenges and ensure that the creative process is channeled into beneficial outcomes and work methods.

One of the key pillars of the program is to gain a thorough practical understanding of the Design Thinking (DT) process, which has been widely promoted as a novel approach to innovation and problem‐solving in the increasing complexity of modern technology and business. This powerful approach helps organizations and individuals determine whether an idea is worth pursuing or not through blending the three criteria of desirability, viability, and feasibility.

Day One: The Disciplined Model Of Creativity And Innovation

• The Core Innovation Principles
• VUCA World: Why does design thinking matter today?
• How to Foster Change Agility Using Innovation?
• Understand the Iterative Process of Concept Generation, Prototyping, Testing and Refining (Innovating Faster, Cheaper and Better)
• Introducing the Design Thinking Process: Inspiration, Ideation and Implementation
• Design Thinking Skills

Day Two: The Inspiration Phase

• Identify Customer Needs and User Groups
• Empathy Tools
• Service Experience Cycle
• Personas and Customer Journey Mapping
• Create Innovation Opportunities through the Service Experience Cycle and CJMs
• Customer Needs Analysis Process
• Interviewing and Listening Skills
• Opportunity Evaluation and Concept Development

Day Three: The Ideation Phase – Applied Creativity & Critical Thinking

• The Value of Critical and Creative Thinking
• Applied Creativity: How to channel creativity into valuable outcomes?
• Idea Generation Techniques: Brainstorming, SCAMPER, Systematic Inventive Thinking, MinMapping, etc.
• Concept Generation Process
• How to Foster Creativity within an Organisation?
• The Notion of Creative Confidence

Day Four: The Implementation Phase

• Prototyping Techniques for Products and Services
• The Implementation of the Iterative Innovation Process in a Rapidly Changing World
• The Three Innovation Challenges
• RWW Analysis: Real, Win, Worth
• Ways to Grow Matrix to Evaluate the Innovation Efforts within an Organisation (Incremental, Evolutionary and Revolutionary Innovation)

Day Five: Business Model Innovation

• The Winning Business Models in the World Today
• The Building Blocks of Successful Business Models
• WHO-WHAT-HOW-VALUE
• How to Create a New Business Model using Idea Generation Techniques?
• How to Drive Business Model Innovation at your Organisation?