These are CMM exam preparation classes backed by comprehensive practice and learning materials. You will be supervised and instructed by qualified instructors. It focuses on the best practices, tools and methods of marketing and sales.
DurationThese are CMM exam preparation classes backed by comprehensive practice and learning materials. You will be supervised and instructed by qualified instructors. It focuses on the best practices, tools and methods of marketing and sales. It emphasizes on how to plan and execute strategic marketing programs.
You will learn to develop marketing strategies, understand building competitive advantage, practical framework for planning and controlling of marketing communication programs.
Outline:
- Defining marketing and the marketing process
- Understanding the marketplace: analyze the market environment and customer information
- Consumer markets & consumer buyer behavior, business markets & business buyer behavior
- Customer-driven marketing strategy: products, services & brands
- Product development and product lifecycle strategies
- Pricing strategies and marketing channels
- Communicating Customer Value: Integrated Marketing Communications Strategy
- Advertise & public relations, direct & online marketing
- Creating Competitive Advantage
Why Choose Berkeley Middle East Training:
- Innovative learning techniques are utilized
- Qualified Instructors
- Both In-class and online support available
- Comprehensive learning and practice sessions
(Institute Review)
55 years ago(Institute Review)
55 years ago
This course will give you an introductory level knowledge to assess consumer behavior and learn to relate it to marketing practices and solutions.
This course on Marketing will teach you about key concepts and techniques involved in Marketing. Here, you will be able to identify some of the common obstacles confronted by marketers for effective marketing and understand the entire proces
This course will teach you about marketing field and its associates. It will help you to understand the marketplace, consumers, Segmentation, Targeting and Positioning, New Product Development and Product Life Cycle (PLC), Digital age market
This sales and marketing course has been developed to meet the needs of working professionals, managers and supervisory staff, from various non-marketing and sales backgrounds, who may wish to develop skills and techniques to effectively fun
Institute is approved by KHDA and the certificate is attested by them as well. You will have an opportunity to work on live industry projects commissioned by different global brands. Key areas like retailing and marketing luxury goods, brand
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