Certified Marketing Manager CMM

These are CMM exam preparation classes backed by comprehensive practice and learning materials. You will be supervised and instructed by qualified instructors. It focuses on the best practices, tools and methods of marketing and sales. It emphasizes on how to plan and execute strategic marketing programs.

You will learn to develop marketing strategies, understand building competitive advantage, practical framework for planning and controlling of marketing communication programs.

Outline:

- Defining marketing and the marketing process

- Understanding the marketplace: analyze the market environment and customer information

- Consumer markets & consumer buyer behavior, business markets & business buyer behavior

- Customer-driven marketing strategy: products, services & brands

- Product development and product lifecycle strategies

- Pricing strategies and marketing channels

- Communicating Customer Value: Integrated Marketing Communications Strategy

- Advertise & public relations, direct & online marketing

- Creating Competitive Advantage

Why Choose Berkeley Middle East Training:

- Innovative learning techniques are utilized

- Qualified Instructors

- Both In-class and online support available

- Comprehensive learning and practice sessions