Marketing is fundamentally concerned with the description and prediction of decision outcomes involving all aspects of the firm that relate to its customers, competitors, distributors, and business regulators.
DurationMarketing is fundamentally concerned with the description and prediction of decision outcomes involving all aspects of the firm that relate to its customers, competitors, distributors, and business regulators.
Interest in description and prediction, in turn, is associated with the improvement of marketing decision making. Recent developments in the field include new methods and theories for understanding buyers’ perceptions and preferences, probabilistic choice models, models for allocating marketing resources, econometric analysis of large data bases, and micro-economic models for marketing strategy.
Certification Objectives:
Certification Modules:
AIBM is leading examination and certification bodies founded by leading academicians, professionals and businessmen in United States of America. AIBM offer a range of progressive, flexible and affordable business, management and skill based professional certifications.
The certifications cover the theoretical issues of business and management and offer many practical skills useful to potential employers. We provide professional support and guidance throughout student’s relationship with us as an Awarding Body, and throughout student’s management career thereafter
(Institute Review)
55 years ago(Institute Review)
55 years ago
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