Certified Marketing Analyst (CMA)

Certified Marketing Analyst (CMA)

It is impossible to successfully market any product today without examining the current situation and finding a way to overcome it. Even in the current climate, the world’s largest companies and operators are investing heavily in the emerging markets to capture market share.

The global marketplace has become an active investment market for foreign companies growth opportunities. In this environment, you need to have a clear understanding of your competitive differentiation and be able to create a strong and definitive brand proposition.

The training will uncover marketing strategies and technologies which are essential for success in the global changing competitive landscape.

Certification Issued By:

Leadership & Management Global Organization (LMGO - Switzerland) The Leadership and Management Global Organization (LMGO ®) is a global provider of leadership development and management research and certifications. Ranked among the world’s top providers of executive accreditation and standardization, LMGO helps clients leverage leadership and management to drive results that matter.

Course Objectives:

• The goal of this course is to provide you with diagnostic skills that can be immediately used upon return to your respective regional and international banks, marketing departments or agencies.

• You will learn to use demonstrated marketing strategies which will enable you to help your organization (or in the case of agencies – clients) compete in an increasingly competitive market.

• This course is also designed to enhance the documentation of marketing teams which will reduce planning time and enhance business cases to support new products and campaigns.