As part of the global fashion industry, the fashion stylist and communicator creates visual stories, employs technologies and exploits promotional platforms. You’ll learn how to engage with audiences and tell ‘style stories’ to transform fas
DurationAs part of the global fashion industry, the fashion stylist and communicator creates visual stories, employs technologies and exploits promotional platforms. You’ll learn how to engage with audiences and tell ‘style stories’ to transform fashion products from just objects into modern must-have trends.
You’ll become proficient in visual research, illustration and storyboarding, and project management. You’ll work collaboratively with peers and industry experts and foster a network of future career contacts and opportunities.
Key features
Learn about the technical elements of successful event styling and production – including the creation of image, film and graphics.
Gain the skills and confidence you’ll need to act as a consultant to industry partners, including fashion brands, fashion media and event organisations. Graduates can expect to flourish in careers within the fashion styling and communication industries as journalist contributors, media commentators, promoters, editors or stylists, and with big fashion brands and media groups.
Study a wide and practical range of topics including computer-aided design (CAD), photography and video for fashion, concept building, and fashion illustration.
Cover areas including visual research, illustration, storyboarding, audience analysis, styling, photography, fashion graphics and film, editorial development, event styling and production, freelance/self-employment skills and project management.
DMU Dubai students can now benefit from the Industry Advisory Board, which comprises leading experts and professionals at the enterprise level. The board provides valuable insights and guidance to ensure the curriculum remains relevant and current with industry trends and demands.
Benefit from Education 2030, where a simplified ‘block learning’ timetable means you will study one subject at a time and have more time to engage with your learning, receive faster feedback and enjoy a better study-life balance.
Professional Accreditations
At DMU Leicester this programme is accredited by the below-mentioned bodies. Students starting at DMU Dubai then transferring to DMU Leicester to complete their studies may be eligible to achieve the UK professional accreditations associated with this programme: contact us to find out more.
Accreditations
Green Gown Award - The School of Fashion and Textiles won the Next Generation Learning and Skills Award in the Green Gowns Awards 2021 and received global recognition in the International Green Gown Awards 2022. These awards are the gold standard for sustainability in universities around the world and this puts DMU at the forefront of sustainable fashion and textiles education in the UK. Sustainability is at the heart of our curriculum and teaching, empowering our students to be agents of change within the industry.
UK Fashion and Textiles Association - We are members of the UK Fashion and Textiles Association which ensures our teaching stays up to date with the latest developments in the sector and provides valuable industry links that enhance our courses.
Teaching and assessments
A variety of learning and teaching strategies are utilised within the degree programme. New concepts and methodologies are introduced via lecture and seminar discussion, technical processes and skills and demonstrated and then practically developed by you in workshops. Throughout the three years of study you will receive formative feedback on projects, either from tutor led, group stage reviews or from individual formative assessments.
At each of these, you will receive written feedback to support and guide your development before carrying out future work. Part of this feedback will focus on areas to improve work already carried out and students are afforded the opportunity to address feedback and revisit of work to address current problem areas before the summative assessment. Both formative and summative feedback, will on your development and the achievement of the modules learning outcomes.
Summative assessment of all work carried out will take place at the conclusion of the module and is accompanied by written and verbal feedback. Assessment can be varied, but generally will take the form of a visual presentation, static display and or portfolio creation.
Teaching contact hours
You will be taught through a combination of lectures, tutorials, seminars, workshops, practical activities, group work and self-directed study. Assessment is through coursework (presentations, essays and portfolio/event outcomes). Your precise timetable will depend on the modules of study in each term however, in your first year you will normally attend around 15 hours of timetabled taught sessions (lectures, tutorials and practical workshops) each week, and we expect you to undertake at least 24 further hours of independent study to progress and complete research and project outcomes.
Graduate careers
Graduates go on to a variety of areas within the fashion styling and communication industries such as journalist contributors, media commentators, editors stylists, fashion researchers, show producers, show curators and art directors.
Strategy Pillars
After a long campaign, 150 years ago, the Leicester School of Art was formed. It offered flexible, skills-based learning, open to both men and women. Over the next century, higher learning in the city was responsive to – and helped shape – local industries and their associated technologies. Since its foundation in 1992, De Montfort University (DMU) has provided broad-based education to hundreds of thousands of students as well as undertaking research in a variety of areas.
The next decade will see large-scale changes in the education sector. By 2030 there will be 25 per cent more 18-year-olds in the UK, changes to the student loan system will emphasise lifelong learning, and digital developments will continue to rapidly drive teaching expectations.
The need to generate new knowledge through fundamental and applied research has never been greater. As a city, Leicester has one of the lowest skills bases in the country, with 19 per cent of working-age residents having no qualifications, and a desperate need to level up social inequity.
But it also has enormous entrepreneurial potential and is one of the most popular cities to start up a business in the UK. There are clear opportunities for greater research, skills training and collaboration with regional businesses to address the city’s low productivity rates and contribute to levelling up. Coming out of the pandemic, Covid-19 provides the catalyst for us to do things in new ways.
We have created our new strategy against this context. The development of our strategy has involved more than 1,000 participants, with contributions from our staff, students, governing body and key partners. In our strategy, we are committing to becoming an ‘empowering university’, one that will enable staff, students and partners to develop to their full potential. We are a bold, unapologetically ambitious and outward-looking institution, and will use innovative education and research methods to inspire and empower.
We will lead by example on exploring issues of social justice through our platform as the UK’s only hub for the United Nations’ Sustainable Development Goal 16. We’ll expand our reach with knowledge collectives, engaging our community in mental health practice, equality and sustainability. Through this, we will create a fairer and more sustainable society.
Our strategy is delivered through four key pillars: Learning for Life, Knowledge Creation, Empowering People and Partnerships with Purpose. We will respond to local, national and global business needs to provide flexible ways to upskill our students.
Our research will focus on creating and applying knowledge for social benefit. We won’t be afraid of doing things differently. As an empowering university, our staff, students and partners will actively be part of a diverse community that will strive for equality.
Our Mission
Discovering gateways of opportunity that empower students, staff, and our community to create a fairer society.
Our Vision
Creating a community of participation, fairness, and collective responsibility; transforming individual lives and championing a fair and sustainable society.
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